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Skills
Experience
General Manager (Dammam)
APEX Industrial Services (MENAISCO)
2025-08 -
Leads strategic growth and operational execution for the MENA region, owning budgets, cash flow and resource allocation. Drives turnaround and integration initiatives to position the company for an IPO and expand its GCC/MENA footprint. Mentors a large multidisciplinary team, overseeing project staffing, recruitment and international mobility. Builds and maintains long‑term partnerships with clients and government entities.
Geozone Product Lines Director D&E
Weatherford
2024-06 - 2025-06
Directed product‑line growth strategy, technology implementation and KPI/P&L management for the MENA region, including shadow P&L oversight. Managed asset and inventory strategy while sponsoring talent development programs. Enabled solution selling and introduced innovative product‑line business models, resulting in increased market share.
Country Director, UAE Oil Field Services and Equipment
Baker Hughes
2022-06 - 2024-05
Owned key‑account governance and country P&L/cash, delivering 20% YoY revenue and margin growth. Led market analysis, demand generation, marketing, business development and commercial operations, including partnerships and agents. Drove initiatives for synergies, localization, HSE compliance, service delivery and quality improvement.
MENATI Regional Wireline Product Line Director
Baker Hughes
2020-02 - 2022-05
Managed operational excellence and service delivery while shaping P&L, protecting margins above 30% during the Covid pandemic. Optimized inventory and introduced new technologies. Orchestrated market analysis, business development, tender strategies and maintained close customer relationships, enforcing HSE, quality and integrity standards.
Kuwait Country Executive and North Gulf Geomarket Director
Baker Hughes, a GE company
2017-07 - 2020-01
Grew country P&L and led Oil Field Services to a #1 ranking with KPC. Directed post‑merger integration of GE O&G and Baker Hughes across Kuwait, Qatar and Turkey. Achieved 15% revenue increase through growth strategy, market analysis, demand generation and localized commercial operations. Strengthened key‑account governance and customer relationships.
Kuwait Country CEO & Surface Business Director
General Electric International Incorporation (GE O&G)
2016-01 - 2017-07
Provided overall leadership for GE O&G operations in Kuwait, overseeing surface business units and driving strategic initiatives. Managed P&L, cash flow and operational performance, ensuring alignment with global corporate objectives. Fostered talent development and cross‑functional collaboration to enhance service delivery and market competitiveness.
Languages
Arabic
fluent
English
fluent
French
fluent
Last updated: 1 week ago