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Skills
Experience
General Manager (Dammam)
APEX Industrial Services (MENAISCO)
2025-08 -
Leads strategic growth and operational execution for the MENA region, owning budgets, cash flow and resource allocation while ensuring profitability. Drives turnaround and integration initiatives to position the company for an IPO and expand its GCC/MENA footprint. Mentors a large multidisciplinary team, overseeing project staffing, recruitment, service projects and international mobility. Builds and maintains long‑term partnerships with clients and government entities.
Geozone Product Lines Director D&E
Weatherford
2024-06 - 2025-06
Directed product‑line growth strategy, technology implementation and KPI/P&L management for the MENA region, including shadow P&L oversight. Led asset and inventory strategy and sponsored talent development programs. Enabled solution selling and introduced innovative product‑line business models, resulting in increased market share.
Country Director, UAE Oil Field Services and Equipment
Baker Hughes
2022-06 - 2024-05
Owned key‑account governance and country P&L/cash, delivering 20 % year‑over‑year revenue and margin growth. Managed market analysis, demand generation, marketing, business development, sales and commercial operations, including partnerships and agents. Drove initiatives, synergies and localization while ensuring HSE, service delivery and quality standards.
MENATI Regional Wireline Product Line Director
Baker Hughes
2020-02 - 2022-05
Led operational excellence and service delivery for the wireline product line, shaping P&L and protecting margins above 30 % during the Covid pandemic. Optimized inventory and introduced new technologies. Orchestrated market analysis, business development, tender strategies and maintained close customer relationships, while enforcing HSE, quality and integrity.
Kuwait Country Executive and North Gulf Geomarket Director
Baker Hughes, a GE company
2017-07 - 2020-01
Grew country P&L and led OilField Services performance to a #1 ranking with KPC. Managed post‑merger integration of GE O&G and Baker Hughes across Kuwait, Qatar and Turkey. Delivered 15 % revenue increase through growth strategy, market analysis, demand generation and localized commercial operations. Strengthened key‑account governance and customer relationships.
Kuwait Country CEO & Surface Business Director
General Electric International Incorporation (GE O&G)
2016-01 - 2017-07
Directed overall country operations and surface business activities in Kuwait, overseeing P&L, strategic planning and commercial execution. Implemented growth initiatives, managed large cross‑functional teams and ensured alignment with global GE O&G objectives. Fostered strong stakeholder relationships and delivered consistent financial performance.
Languages
Arabic
fluent
French
fluent
English
fluent
Last updated: 1 week ago