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Skills
Experience
General Manager (Dammam)
APEX Industrial Services (MENAISCO)
2025-08 -
Leads strategic growth and operational execution for the MENA region, owning budgets, cash flow and resource allocation while ensuring profitability. Drives turnaround and integration initiatives to position the company for an IPO and expand its GCC/MENA footprint. Mentors a large multidisciplinary team, overseeing project staffing, recruitment, service projects and international mobility. Builds and maintains long‑term partnerships with clients and government entities, fostering sustainable business relationships.
Geozone Product Lines Director D&E
Weatherford, MENA
2024-06 - 2025-06
Directed product‑line growth strategy, technology implementation and KPI/P&L management for the MENA region, including shadow P&L oversight. Led asset and inventory strategy while sponsoring talent development programs. Enabled solution selling and introduced innovative product‑line business models, driving revenue expansion. Coordinated cross‑functional teams to align technology roadmaps with market demands.
Country Director, UAE Oil Field Services and Equipment
Baker Hughes, UAE
2022-06 - 2024-05
Owned key‑account governance and country P&L/cash management, delivering 20% YoY revenue and margin growth. Conducted market analysis, demand generation, marketing, business development and commercial operations, including partnerships and agents. Drove initiatives, synergies and localization across HSE, service delivery and quality functions. Managed a high‑performing team to ensure operational excellence and customer satisfaction.
MENATI Regional Wireline Product Line Director
Baker Hughes, MENATI
2020-02 - 2022-05
Led operational excellence and service delivery while shaping P&L, protecting margins above 30% during the Covid pandemic. Optimized inventory and introduced new technologies to enhance product performance. Orchestrated market analysis, business development, commercial intensity and tender strategies, maintaining close customer relationships. Enforced HSE, quality and integrity standards across the region.
Kuwait Country Executive and North Gulf Geomarket Director
Baker Hughes, a GE company, Kuwait
2017-07 - 2020-01
Grew country P&L and led OilField Services performance to a #1 ranking with KPC. Managed post‑merger integration of GE O&G and Baker Hughes in Kuwait, Qatar and Turkey. Delivered 15% revenue increase through growth strategy, market analysis, demand generation and commercial operations, focusing on initiatives, synergies and localization. Strengthened customer and key‑account governance, enhancing long‑term relationships.
Kuwait Country CEO & Surface Business Director
General Electric International Incorporation (GE O&G)
2016-01 - 2017-07
Provided overall leadership for GE O&G operations in Kuwait, overseeing surface business units and driving strategic initiatives. Managed P&L, cash flow and operational performance, ensuring alignment with corporate objectives. Developed talent pipelines and fostered a culture of safety, quality and continuous improvement. Built strong stakeholder relationships with government entities and key industry partners.
Languages
Francais
fluent
English
fluent
Arabic
fluent
Last updated: 1 week ago