Brand Manager

About the role

The Brand Manager will lead the development and execution of the brand strategy for an assigned portfolio, ensuring alignment with the company’s commercial ambitions. Working closely with the Marketing Manager and Brand Executive, you will translate consumer insights into actionable plans that drive growth and strengthen brand equity.

Key responsibilities

• Monitor consumer and shopper behaviour, turning insights into brand actions.
• Develop and own the brand strategy, positioning, and long‑term health metrics.
• Lead integrated commercial planning, aligning brand, trade marketing and sales initiatives.
• Translate portfolio performance data into growth targets and audience segmentation.
• Coach the Brand Executive and support the Head of Department on cross‑functional projects.

Required profile

• Strong analytical mindset with the ability to convert data into strategic recommendations.
• Excellent collaboration skills to work with marketing, trade, and sales teams.
• Proven ability to manage multiple projects and meet short‑term targets while safeguarding long‑term brand value.

Required skills

What we offer

• Opportunity to shape a leading brand within a dynamic organization.
• Collaborative environment with clear pathways for professional development.